At Sunrise, you help shape the future by leading the customer value proposition for existing customers and driving the success of our new Sunrise Rewards loyalty program. You work in a culture where every voice matters, innovation is encouraged, and teamwork leads to great achievements.

• Define and own the Customer Value Proposition (CVP) for existing customers, creating segment-specific offers that increase share of wallet, RGUs per customer, and bill size
• Ensure consistent delivery of the base CVP across all channels by working closely with Acquisition CVP, IT, and commercial teams
• Lead Go-to-Market execution for the customer base, including campaigns, promotions, and channel playbooks, making sure they align with commercial targets and customer experience standards
• Manage in-life pricing to keep it consistent throughout the customer lifecycle, balancing growth, margin, and regulatory needs
• Oversee pricing governance and sales commissioning budgets for base-related sales, ensuring incentives support CVP and loyalty goals
• Own the Sunrise Rewards loyalty program, including strategy, development, and execution, to drive customer engagement, reduce churn, and increase sales
• Lead the Moments roadmap as part of Sunrise Rewards, managing all customer communications, processes, and partner integration
• Coordinate cross-functional and external teams (Marketing, Sales, Consumer Platform, IT, Customer Care, and partners) to deliver a strong base value and loyalty strategy

• University degree or equivalent in Business, Economics, or a quantitative field
• 10-15 years of experience in customer value management, pricing, or loyalty, ideally in telecom or subscription-based industries
• 5+ years in a senior leadership role (Director or above) with direct responsibility for CVP, pricing governance, loyalty performance, and budget or P&L-related targets
• Strong expertise in CVP design, in-life pricing, and loyalty program management, including segment-specific offers and cross-sell/upsell strategies
• Broad commercial skills in GTM execution, customer experience design, and commercial management, with knowledge of offer engines and loyalty platforms
• Strong understanding of the Swiss telecom market, including competitor offers, pricing, loyalty programs, and regulatory requirements
• Proven ability to lead diverse, cross-functional teams and align different disciplines around shared goals
• Strategic, data-driven leader who can turn market and regulatory changes into effective CVP and loyalty strategies

• Work in a dynamic, multinational environment where every voice is heard and values are lived
• Diversity is part of our DNA and celebrated every day
• Equal pay for equal work, recognized by the Swiss LGBTI label and Fair-ON-Pay Advanced certification
• Partnership with Advance - Gender Equality in Business
• Opportunities to grow and try new things